With the increasing popularity and conveniences offered by the internet, more and more businesses are considering leveraging the benefits offered by the medium and are tapping the advantages offered by the economics of offering on-line services. That is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangeably. Essentially, for online retail selling, the term e-tailing is being used increasingly.